A Different Kind of Bike Shop
A curated Las Vegas showroom, not a rack of bikes. You come in, we dial your fit, then we build the one that's actually right for you.
Fit First. Always.
Every bike in here is intentional. We start with your body, not the inventory, so you leave with the right bike set up the right way.
Come In
Pull up to the showroom. Talk to people who actually race what they sell, no pressure, no 16-year-old guessing.
Get Fit
Our 360 ID Match fitting reads you on the bike in 45 minutes, dials your position, and points you to the exact right bike for your body.
We Custom-Order It
We spec and order the exact bike to your fit, cockpit and cranks sized to you. Fast, but right the first time. No generic box off a shelf.
X-LAB
WorldTour-proven carbon, built to your fit. We're the only shop in Las Vegas that carries it, set up and ready to ride.
Explore X-LAB →Stocked Light. Built Right.
We don't run a warehouse. It's a tight lineup of brands we ride and trust, the standout bike from each on the floor, and the rest we build to order and dial to your fit.
Same Bike. Built Right.
You can buy these bikes online. But online, you get whatever the box ships with. Order it here and we build it to your fit.
Get Dialed in 45 Minutes
ID Match reads you on the bike with 3D motion capture and finds the position that gives you more power and less pain. The front door to everything we do.
Real Riders. Real Crew.
The community already knows this crew. Riders first, every one, so whatever you need, you're in good hands.
Eric didn't get into bikes to run a business, he got into business because he couldn't get out of bikes. Born-and-raised Las Vegan, racing since the mid-'90s, he's wrenched at just about every shop in town. In 2020 he opened BikeBrain. Cat 3 road racer and expert-class MTB racer, he runs every ID Match fitting personally and trains every mechanic on the bench. Factory certified on Bosch, Shimano, and Fazua.
Runs the service department and keeps the whole bench dialed, road, gravel, mountain, and the e-bikes most shops won't touch. If your bike comes in for work, Oliver makes sure it leaves better than it showed up.
Heads up the floor, and he rides everything on it. Tell him how and where you ride and he'll point you to the right bike, the honest way, no upsell.
Keeps the whole place running, and usually the first face you see when you walk in. Anything you need sorted, she's already on it.
"Rode with a bad knee for three years and just figured that was my life now. The 360 fitting found it in twenty minutes, my saddle was too far back and I was way too low. Knee pain is gone and I'm climbing faster than I was at 30."
"I came in dead set on one bike and they talked me into a totally different Orbea build that actually fit how I ride. No upsell, if anything they steered me cheaper. It showed up spec'd to my exact fit instead of some generic box. Best bike purchase I've ever made."
"These guys actually ride, you'll see them out on the early Saturday group. That's the difference, the advice comes from people who race the same roads you do. Found my whole crew through this shop."
Join the Family
We run weekly rides for every level, all around the valley, and you'll catch us at the races. Roll with the crew.